The Social Revolution eBook Barry Libert
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The rebellion sweeping the Middle East is being powered by people using social media and mobile phones to unite and share their anger to force change. A remarkably similar revolution is beginning to happen to businesses around the world. Act now before it happens to yours.
The Social Revolution eBook Barry Libert
This is an important, thoughtful and very readable eBook from social media visionary Barry Libert. Weaving the events unfolding in the middle east, with the influence of Web, social and mobile technologies and awakening of 'personal democracy,' the impact of this revolution is already far-reaching and multi-faceted in its consequences. Yet, Libert exposes his consulting chops by breaking down these developments, bringing clarity to the common threads and outlining practical advice for business and (government) leaders.Of the many take-aways, there are three concepts that I'd love to see explored in further detail. And would welcome pointers from other reviewers, thoughts or feedback.
First, I wonder if the notion of VCs and other organizations 'funding the agent of their demise' is necessarily a bad thing if viewed through more of a macro lens or simply as a form of creative destruction? Albeit one that may cause investors and employees in a particular company to lose their shirts, but at the same time benefiting others who are on the right side of this change (organizations and societies).
Second, the idea that productivity will increase is very compelling - but I wonder how this benefit will be distributed. To my thinking openness and transparency can certainly remove (low-value-add) intermediaries and gatekeepers. And shift control and decisions and power to individuals. But is there a case, like in early days of self-service, where cost-savings/productivity gains realized by companies, say in customer service, were somewhat the result of 'shifting work' to consumers, who got more control, but also had to do more work themselves in the name of 'help yourself?'
Third, it's clear that a lot of companies/governments don't want openness. But I'm wondering if *all* consumers/citizens want a two-way, open relationship with these same entities? Or if some just want the benefits of that type of relationship (something that CRM industry watcher Mitch Lieberman has suggested)? I guess it comes down to *mutual* benefit - and how certain groups are either awakening to the one-way nature of their relationships OR feel that the rules have changed. Or both!
In any case, 'The Revolution Will Be Tweeted' is a great playbook and primer on the impact of current global events on organizational strategy, and how we can apply these learnings to rethink our customer relationships, business goals and even day-to-day perspectives. I highly recommend it.
Allen Bonde
Co-founder and CMO, Offerpop
[...]
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The Social Revolution eBook Barry Libert Reviews
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True Confession Social Networking Made Me a Nicer Person, and It Could Bring Us World Peace
Posted April 4, 2011 | Author Dr. Janice Presser | Filed under Behavior, Leadership, Social Networking, Teams | Tags Barry Libert, Focus, iBooks, intellectual, libertarian, LinkedIn, networking, Quora, revolution, social, true confession, Twitter | Modify Edit this | Leave a comment »
I used to be an ordinary intellectual. You probably know the type. NY Times crossword in ink. Knock out latest opus, magnum or minimalist, in a flash. Prefer to dream up ideas rather than actually work them.
Then I went `social'. And in the course of connecting - via LinkedIn, Twitter, Quora, Focus, and some other places I can't even remember, with a large number of people who I would never have the time to call or write a letter to on a regular basis - I became a nicer person. I mean, I still do all my regular stuff. But now I'm more likely to think beforehand about its impact on other people.
This is why I am so enamored of an amazing little book that was my `first-time' purchase from iBooks. The title is "The Revolution Will Be Tweeted", and it was written by Barry Libert, founder of Mzinga and a pioneer in social media/mobility technology.
It's a very intellectual read, but it's not at all stuffy. It is the very nice kind of intellectual work that changes the world because it comes from caring. In a nutshell, Barry is saying that the road to peace is social. Not to be confused with socialist, which, imho, is not very social at all. (I say that as an unreformed, unrelenting, pit-bull libertarian.)
Nice is not the opposite of intellectual. Intellect is something that happens inside your head. Nice happens between people - in that magic space that is neither and is both. You can be intellectual and nice.
Try it. It's worth the effort.
Barry Libert's book, "The Revolution Will Be Tweeted" is the most compelling argument for embracing social media within Corporate America that I have read to date. Using recent events in the world as dramatic, quantifiable proof, Libert's intended takeaway is clear Like it or not, your business needs to respond to the uprising of dissatisfied voices. Fail to do so, and the ramifications could destroy your business.
This is a short, insightful read that will get any final doubters of social media's immense power to stop asking "How does social media make us money?" and realize the real question is, "How will social media keep us from going out of business?"
This is an important, thoughtful and very readable eBook from social media visionary Barry Libert. Weaving the events unfolding in the middle east, with the influence of Web, social and mobile technologies and awakening of 'personal democracy,' the impact of this revolution is already far-reaching and multi-faceted in its consequences. Yet, Libert exposes his consulting chops by breaking down these developments, bringing clarity to the common threads and outlining practical advice for business and (government) leaders.
Of the many take-aways, there are three concepts that I'd love to see explored in further detail. And would welcome pointers from other reviewers, thoughts or feedback.
First, I wonder if the notion of VCs and other organizations 'funding the agent of their demise' is necessarily a bad thing if viewed through more of a macro lens or simply as a form of creative destruction? Albeit one that may cause investors and employees in a particular company to lose their shirts, but at the same time benefiting others who are on the right side of this change (organizations and societies).
Second, the idea that productivity will increase is very compelling - but I wonder how this benefit will be distributed. To my thinking openness and transparency can certainly remove (low-value-add) intermediaries and gatekeepers. And shift control and decisions and power to individuals. But is there a case, like in early days of self-service, where cost-savings/productivity gains realized by companies, say in customer service, were somewhat the result of 'shifting work' to consumers, who got more control, but also had to do more work themselves in the name of 'help yourself?'
Third, it's clear that a lot of companies/governments don't want openness. But I'm wondering if *all* consumers/citizens want a two-way, open relationship with these same entities? Or if some just want the benefits of that type of relationship (something that CRM industry watcher Mitch Lieberman has suggested)? I guess it comes down to *mutual* benefit - and how certain groups are either awakening to the one-way nature of their relationships OR feel that the rules have changed. Or both!
In any case, 'The Revolution Will Be Tweeted' is a great playbook and primer on the impact of current global events on organizational strategy, and how we can apply these learnings to rethink our customer relationships, business goals and even day-to-day perspectives. I highly recommend it.
Allen Bonde
Co-founder and CMO, Offerpop
[...]
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